Cerveza Creativa


Mucho se ha dicho sobre los efectos que puede tener el alcohol sobre la creatividad. Y es que hay algo de verdad científica en todo esto.

Según la profesora Jennifer Wiley, de la Universidad de Illinois en Chicago, “un nivel de alcohol en la sangre de 0,075% es óptimo para la solución creativa de problemas”.

Para alcanzar el punto creativo más alto, la agencia de publicidad CP + B colaboró con la profesora Wiley para crear “The Problem Solver”, una cerveza tipo Pale Ale de la India que ofrece una manera deliciosa de alcanzar este punto.


Ya que el consumo excesivo de cerveza tendría el efecto contrario en la productividad creativa, la etiqueta de Problem Solver se imprime con una tabla que muestra exactamente cuánto se debe beber, dependiendo del peso corporal.

Actualmente, esta cerveza sólo está disponible en Workshops públicos en Copenhague, pero sería buena idea que llegara a más lugares.



17 Responses to “Cerveza Creativa”

  1. Ramon Pazos

    los videos?, por que los quitaron? 🙁

  2. Anetka

    I am so glad to have found your blog Katharina. I dont know many crafters aonrud here. I wish to meet you during Creativa …hope I can visit this year. You have got a lovely blog. I love coloring and Whiff of Joy stamps but at the moment just own 2 of these cute stamps:)….oh my wishlist is getting bigger…lol.

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